What happens when traffic data becomes a tool for tourism and smarter destinations.

We're excited to welcome David Eskilsson as a speaker at Techheads 2026. David is CEO of Edeva AB, a Linköping-based technology company developing intelligent solutions for traffic, mobility data and smart city applications.

In this session, David will present the real-world case of Edeva's collaboration with Öland & Co, where real-time traffic data from the Öland Bridge is being used to understand visitor flows, travel patterns and destination pressure. He'll show how technology developed for traffic analysis and mobility can create value in destination development: turning raw data into useful dashboards, identifying the needs of tourism businesses, and demonstrating how real-time insights can support better planning, marketing and visitor experiences. The core message is simple: when data is made understandable and actionable, it helps destinations move from guesswork to smarter decisions in real time."